Fuelled’s journey

Fuelled journey started from a firsthand knowledge of how incredibly frustrating it is to try to grow a business when cash flow gaps are so common. Most small businesses in New Zealand have challenges with their cash flow, in particular as their (typically larger) clients regularly pay late and have continued to extend their payment terms. 90 day payment terms are today relatively common among the large corporates in New Zealand.

Xero has large market share among small businesses in New Zealand. Encouragingly, Xero businesses generate four times the revenue of the market average, and embrace new technologies. Essentially, businesses that run on Xero are more likely to succeed.

Fuelled is now on a mission to provide a convenient way for small businesses to fill those cash flow gaps. We’re building the first on-demand cash flow solution for New Zealand small businesses that run on Xero.

Who is Fuelled?

Fuelled is a trusted partner of Xero and part of the Xero Financial Web. We’re based in Wellington, set up by a group of like-minded people who are passionate about helping New Zealand businesses succeed. Whether you are a fast growing business or a more established enterprise – we can help fuel your business cash flow.


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The Fuelled team

Trent Fulcher

CEO & Co Founder

Strategy and finance background in Retail/ SME Banking, Invoice Finance, Corporate Banking and Wealth Management.
Management roles at Kiwibank, Royal Bank of Scotland, and PricewaterhouseCoopers.
Started and grew IT consulting firm to over USD$1,000,000 in billings and 25 project staff after the third full year.


Tapio Sorsa

Product/Operations & Co Founder

IT and Financial Services leader with experience in IT Practice Management, Consulting and Banking. Previous roles at Kiwibank, Microsoft, Fronde and Oracle. Highly proficient in product development, operations, governance and IT strategy.
Passionate and driven individual that thrives in an environment that values achievement, accountability, transparency and teamwork.


Mike Brunel

Sales & Marketing

Mike was a founding partner in NRS Media, a global leader in providing professional sales programs for television, radio, and print media companies worldwide. Mike has had a successful track record for developing the back-end sales and training programmes that currently generate annually $300 million for over 350 media clients worldwide. He has interests in retail and consultancy.


David Morgan CA

Finance & Analytics

Dave is an experienced and well proven financial services professional with depth in leading and developing analytics, financial and credit modelling solutions and has implemented these at many global sites. As a CA he sees the value and beauty of cloud based accounting and funding software and solutions.


Donna Sorsa

Head of Operations

After many years of working as a Business Analyst in Education, Telecommunications, Security, Financial Services, Utilities and Transport, Donna has joined the Fuelled Team with a focus on Operations, Process Development and Customer Experience. Donna’s experience in Business Process Design, Requirements Gathering, IT Service Management and Recruitment has provided her the skills required in the exciting new space of Financial Web.


Dr. Gavin Griffith-Jones

Architecture & Technology

Gavin has worked in IT for over ten years, holding a variety of roles as application architect and software developer. His working career has taken him around the world where he has had the opportunity to work as a consultant with both large multinational consultancies as well as smaller local agencies. Previous roles and contracts with NZ Customs, FNZ, Contact Energy, MoJ and Deloitte.


Nick Hough

Credit Management

Nick has joined the Fuelled Team with 34 years’ experience in the banking industry, having previously worked for The National Bank, ANZ and Kiwibank. Roles have covered the full gamut of banking from retail home lending, commercial and business relationship banking, credit risk management and process improvement. Nick’s lending experience will assist Fuelled in its support of customer’s business cash flow.